Thursday, September 27, 2012

Lululemon Shoot Setp 2012

lululemon
September 23, 2012
Hello Brooklyn, you animal!
Scott Katzenstein will ignite the animal deep inside of you! He utilizes this animal flow move to bridge the worlds of yoga and strength training. You can find this move and many other challenging maneuvers in his classes at Equinox. Whether you train with Scott privately or in a group, he will bring out that inner animal in us all! Scott is wearing Light As Air Short Sleeve shirt in Heathered Deep Shore and the 7" Surge Short with a built in brief liner, perfect for the gym, running and cross training.


I just finished a shoot with Lululemon a few days ago at an old tobacco factory in DUMBO.  This was for a product notification which lets people know what new products are coming through their company and is also sent as an email to their subscribers.  We decided to take a pose from Animal Flow that is such an amazing way to work your body.  I use some moves throughout my core conditioning classes to get people to use and understand their bodies better.  

After finishing this shoot I realized more than ever that if you want something you must go after it.  You may not get it the first, second or tenth time, but do not give up.  Failure is giving up before it's time to do so.  Use your references and resources and you will make it happen!


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